Penny Sadler is a sought after writer and educator, helping B2C and B2B firms reach their business goals through crafting stories with enriching imagery to drive action. From developing marketing content to copywriting educational pieces, Penny is the expert in connecting and communicating with audiences for travel and tourism, hospitality, wineries, spas, salon, wellness, healthcare and retail organizations.
She has written hundreds of articles for travel and lifestyle publications including Matador Network, Inside Hook and Wine 365, and she has collaborated on numerous projects for tourism boards and brands like Oceania, Viking River Cruises, Hilton Hotels, Marriot Hotels, Autograph Collection, Reynolds Lake Oconee, Pueblo Bonito Resorts, Southwest Airlines and Continental Airlines. She wrote content for Google’s Touring Bird application (now Google Travel) and travel platform Trover.
Penny is a member of the International Food Wine And Travel Writers Association (IFWTWA) and a Wine And Spirits Education Trust (WSET) certified wine specialist.
She is a frequent speaker teaching consumers to understand wine and aspiring writers how to recognize, and write, a captivating story.
When she’s not working you can find exploring 1000s years old wine caves; cycling along the Danube,or getting lost in the cobblestone streets of of a medieval village. ollowing a cobblestone street to find the best photograph.

“We know we can always rely on her to produce quality content… “
– Megan Claire @Once In A Lifetime Media
Penny is an absolute pleasure to work with – she was contracted as a freelance writer to contribute travel writing for a short-term project, and excelled at the position. We know we can always rely on her to produce quality content, meet deadlines, and maintain a high level of professionalism throughout each project.
How I got started on this path
My background in the service business sector (salons and spas), hospitality and tourism, retail, event production, and customer service means I bring a great breadth of experience to every client and project I work with along with a passion to help grow your brand awareness and sales.
Highlighted businesses consulting accomplishment
Highlighted businesses consulting accomplishment
Highlighted businesses consulting accomplishment
Highlighted businesses consulting accomplishment
Recent case studies & results
Drax & Associates
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Project success factor
A 18% increase in quarterly revenue and 8% reduction in cost.
Ronan & Associates
Mollis pretium lorem primis senectus habitasse lectus scelerisque donec, ultricies tortor suspendisse adipiscing fusce morbi volutpat pellentesque, consectetur mi risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim ad mattis magnis.
Project success factor
A 18% increase in quarterly revenue and 8% reduction in cost.
Quill & Associates
Mollis pretium lorem primis senectus habitasse lectus scelerisque donec, ultricies tortor suspendisse adipiscing fusce morbi volutpat pellentesque, consectetur mi risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim ad mattis magnis.
Project success factor
A 18% increase in quarterly revenue and 8% reduction in cost.
Yondu & Associates
Mollis pretium lorem primis senectus habitasse lectus scelerisque donec, ultricies tortor suspendisse adipiscing fusce morbi volutpat pellentesque, consectetur mi risus molestie curae malesuada. Dignissim lacus convallis massa mauris enim ad mattis magnis.
Project success factor
A 18% increase in quarterly revenue and 8% reduction in cost.