Penny Sadler
Freelance Writer, B2C, Storyteller, and Digital Creator
Ciao, I’m Penny, a content, copywriter, and storyteller based in the Lone Star State. I specialize in copywriting, content creation, email marketing, and ghostwriting for businesses of all sizes in the travel, hospitality, food and beverage, wellness, and retail, sectors.
My background in salons and spas, hospitality and tourism, retail, event production, and customer service, means I bring a great breadth of experience to every client and project I work with, along with a passion to help grow your brand awareness and sales.
When I’m not working I am usually planning my next trip but I also love to read, listen to live music, and work out…my rule of thumb is that I must be able to lift my carry-on bag and put it in the overhead bin. Allow me to utilize my knowledge and experience to craft compelling content for your local or global brands.

Testimonial From A Happy Client
I hired Penny to write some content for a travel client. She told us what she would do, and did what she said she’d do in the time frame she gave us. And that’s all great, but she understood the client’s business in short order and wrote about it with clarity. Said another way, her writing didn’t get in the way of the story; a story well told, by the way. She’s a pro.
Harrison Wallace
My Services
Penny provides B2B and B2C copy and content marketing writing. She specializes in hospitality, travel & tourism, food & wine, education, wellness and beauty, and retail.
website content
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blog posts and articles
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newsletter and email
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